At just five years old, Blue Ivy Carter has a wardrobe most adults could only dream of. Regularly decked out in the latest designer duds, the daughter of Beyonce and Jay Z has been a street style star since before she could walk. Now that she is on her own two feet, she was recently snapped by the ‘POParazzi’ in a pair of our Blue sneakers.
The kicks are a collaboration between POP Shoes and New Jersey-based graphic designer Matthew Langille. The Blue sneakers have been red hot ever since being snapped on Blue Ivy; they have already attracted the attention of New York Post, plus fashionistas everywhere. But who is the man behind the motif?
Even if you are not familiar with his name, you have definitely seen Matthew Langille’s work. He has created graphics, prints and patterns for brands ranging from Ford to Victoria’s Secret, and Tommy Hilfiger to Sharpie. His aesthetic often has the youthful whimsy of illustration, while maintaining a certain adult sophistication.
We caught up with Matthew to chat about his work and what it’s like to see Blue Ivy Carter wearing his designs.
Hi Matthew! Tell us a little bit about yourself.
I'm 35 and from New Jersey. Over the past 14 years, I've worked with hundreds of global fashion brands and design firms, some of whom are Marc Jacobs, Adidas, Speedo, J Crew, Roxy and more. Perhaps my biggest career highlight was designing for the artist collection of Swatch watches in 2009. Having billboards [of my designs] around the world was amazing. I also love all the work I do in the kid and baby space. I get to collaborate with brands from all over and I love how each country is a little —or sometimes a lot— different in their likes and dislikes.
How did you connect with POP Shoes and why did you want to collaborate with us?
I told them to send me some white kicks to doodle on for social media and it was really fun. I customized a couple pairs and posted them on Instagram and people immediately took to them. I didn't know how into custom shoes people were! I was approached by someone from the Beyonce camp asking if it was possible to make a pair for Blue Ivy Carter and of course I was obliged. Once that happened, we knew we should make some shoe designs togeth see what came of it. The final product is a colour-rich unisex shoe that’s fun for adults and cool kids alike.
What inspired your designs for the collaboration?
I was into these rich colour-filled patterns and linear colour. The combos are endless and I was caught in that world when POP Shoes and I connected.
The reception to the Blue shoe has been massive. How did it make you feel seeing your work being worn by Blue Ivy Carter and shared in major media?
It was fun. Always nice to see my work on celebs and all that, but really I'm more thrilled to be able to design textiles for shoes.
What kind of shoes do you wear normally? Could you see yourself rocking a pair of light-up sneakers?
I've worn POP Shoes a lot already and I'm that kinda guy. If it's fun, I'm game. I usually wear slippers because I work at home and just walk from my studio to my kitchen really. I'm a sucker for nice high tops too.